On October 30, 2008, El Naturalista contributed 25,700.00 Euros to ProPerú. Two Sisters who work for the project in Arequipa, and who were visiting Pamplona, were present.
Taking advantage of their visit, El Naturalista donated these additional funds for the “Home of children, adolescents, and disabled and abandoned adults” in the City of Hope. This donation will allow for the hiring of necessary personnel to take care of the children during the night, and for the hiring of a special education teacher, a physiotherapist, and a speech therapist to help the children to improve both physically and mentally.
The presentation ceremony took place at El Naturalista’s office. The participants included: Pablo de la Peña, El Naturalist CEO, María Paz de Rada, from El Naturalista’s DCSR, Cecelia Puig, Communications Manager, Laura Arribas, Director of ProPerú, Carmen Erro, also from ProPerú, and Sisters María de La Paz and Amor Divino. During the event, the two sisters commented, “Our charisma is to take care of the most needy regardless of whether they are children, adolescents, unwed mothers, or the elderly. This is the main objective of the City of Hope project.” At this time, 20% of the total project has been completed, which allows the project to help the most needy people in the area.
El Naturalista, through its Department of Corporate and Social Responsibility, has supported initiatives to help children in undeveloped countries since 2004.
The funds for this donation came from the sale of shoes in El Naturalista’s Nasca line during the Summer/Winter season. Each pair of Nasca shoes sold generates 1 Euro for this project and 1 Euro is also donated for any pair of shoes sold through our online store.
Additionally the donation included 322 Euros collected during the GDS Fair in Dusseldorf in September in the Urban Lounge sponsored by El Naturalista.
With this latest contribution El Naturalista has donated a total of 115,172.00 Euros, which has made possible the construction of the first phase of the Home as well as the delivery of social services.
With the creation of the new Department of Corporate and Social Responsibility, El Naturalista will increase its financial commitment to humanitarian and social projects during 2009.
