Atauchi is the expression of El Naturalista´s humanitarian spirit
Since 2004, El Naturalista has supported two projects in Peru in coordination with the non-profit organization ProPerú ( www.properu.org.es). El Naturalista funds the project by donating 1 Euro for each pair of shoes sold from its Nasca Collection. This collection is named for the famous Nasca Lines of Peru, which stretch across the Pampas de Jumana like a giant map or blueprint. In 1990 UNESCO declared the Nasca Lines a World Heritage site.
To date, El Naturalista has donated more than 180,000 Euros (approximately $ 208,000), to fund the Atauchi Project’s two major initiatives. The first program, which has been completed, helped to reconstruct several rural schools in Piura, a province in northern Peru. An ongoing program, “The City of Hope”, is a home for disabled and abandoned children in the city of Arequipa, which will shelter 113 children.
Everyone at El Naturalista –executives, distributors, sales agents, marketing representatives, manufacturing workers, advertising personnel, design staff, stores employees as well as the people who wear our shoes– has enthusiastically embraced the humanitarian goals of the Atauchi Project. Through their efforts Nasca has become one of the most popular line of shoes in El Naturalista’s entire collection. The hard work of the El Naturalista family has made it possible to fulfill our commitment to these disadvantaged children.
Beginning in 2008, El Naturalista increased its commitment to the Atauchi Project. El Naturalista now donates 1 Euro to the Atauchi Project for each pair of shoes sold through their online store.
More than 180,000 people around the world have already shown their support of the Atauchi Project by buying a pair of shoes from the Nasca Collection.
On behalf of these needy children, for their present and their future, thank you to all who support the Atauchi Project!
